Digital marketing agency seeking buyers with intent to purchase
WHY USE DATA JUNKEY?
What’s the difference between relevant ads and average ads? The answer is pretty common sense---it’s about making your ads relevant to the viewer and the moment.
It’s not enough to simply know your audience but you must know what your audience is looking for and what context. What is their intent? You must understand your audience’s intent and respond to that. The right message, creative, and ad format are key to successfully grabbing a consumer’s attention.
Let’s take the example of someone interested in buying a green pre fab home. To date, if you wanted to target ads for homes, you could guess a demographic that might be more likely to buy homes (say, men 18 to 34). Intent signals eliminate that guesswork. You can serve ads to people who searched for new green homes or have spent a lot of time scouting nearby model homes.
Another example of intent is the ability to track buyer’s interested in purchasing automobiles who have visited a dealership’s lot or searched online for a specific car or truck.
Across the many brands that have already used intent signals, the results are telling. Campaigns that use intent-based targeting on mobile have 20% higher ad recall lift and 50% higher brand awareness lift relative to campaigns that only use demographic targeting. This intent marketing includes “programmatic guaranteed” marketing where you show an ad to a specific customer in a specific context.
Let us help you in targeting the right customers to purchase your products.
HOW WE WORK
Regardless of your industry Data Junkey uses 3 basic principles in our location data marketing.
Ad exposure to the audience with intent to purchase
Our digital acquisition marketing campaigns target thousands of qualified buyers to improve your ROI from any location within the U.S.